Our Story
At The Sugar Wheels, our journey began with a simple idea: We believe that every great dessert starts with quality ingredients, careful preparation, and a passion for flavor.
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A SWEET BEGINNING
At The Sugar Wheels, our journey began with a simple idea: We believe that every great dessert starts with quality ingredients, careful preparation, and a passion for flavor.
Learn More
At The Sugar Wheels, our success comes from a simple promise — fresh preparation, premium ingredients, and delightful experiences in every bite. From handcrafted waffles and churros to signature desserts, each creation is made with care, creativity, and consistency. We believe desserts should not only taste amazing but also look irresistible and leave customers smiling.
All our waffles, mini pancakes, and churros are prepared fresh on order using premium ingredients for unbeatable taste and texture.
Unique toppings, rich sauces, and creative combinations make every Sugar Wheels dessert visually stunning and irresistibly delicious.
Standardized recipes, trained staff, and quality checks ensure the same great taste and experience across all Sugar Wheels outlets.
Our push cart, kiosk, and café formats are designed for scalability, quick setup, and strong returns with full brand and training support.
The Sugar Wheels is a modern dessert brand dedicated to serving freshly made waffles and sweet treats that bring smiles with every bite.
Mohamed Afsal is the Founder of THE SUGAR WHEELS, a contemporary dessert brand established in 2022 with a clear vision: to redefine desserts by delivering a luxury experience that is inclusive and accessible.
With roots in the food and beverage industry since 2018, Mohamed Afsal brings refined expertise across multiple QSR formats, blending operational excellence with an acute understanding of evolving consumer tastes. This experience led to the creation of The Sugar Wheels, first introduced as a sophisticated kiosk-style dessert concept in Coimbatore, setting new standards in premium dessert presentation and quality.
Today, The Sugar Wheels has evolved into a thoughtfully curated franchise-led dessert brand, crafted to empower aspiring entrepreneurs with a scalable, design-forward, and experience-driven business model. Guided by a commitment to innovation, consistency, and brand excellence, Mohamed Afsal continues to lead The Sugar Wheels toward becoming a distinguished name in the modern dessert landscape.
